Tuesday 20 September 2011

Streetbike gets Dainese…

 

Dainese the ultimate in motorcycle clothing…
Dainese worn by the ultimate motorbike racers…
Dainese the expression of Italian style, creativity & engineering…

And now

Dainese are coming to Streetbike in January 2012…

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Without a doubt Dainese is one of the strongest brands in the motorcycle industry, and a brand that Streetbike have been trying to get for almost 15 years. A recent change in their European distribution set up finally gave us the opportunity we had been waiting for and we went for it !!!

12 months of hard negotiations culminated in Gary, Bob & Leanne making the trip to Dainese’s stunning Vicenza location in Italy last week to cross the T’s, dot the I’s, and select our initial stock, ready for you to drool over. 

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But first they got the full tour from the amazing reception area, through the imaginative “back protector” styled showroom…

Everywhere they went they could see Dainese’s legendry quality and attention to the ultimate detail…

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From cool handles to inlaid floors…

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to innovative video display and the awesome building itself. It was everything you would expect from the top top brand that is Dainese.

So why January 2012 – simple we are going to gut the current clothing department and bring you something as amazing as the Dainese brand to house the collection of products - and that takes time. Time to plan, time to do, time to train all our staff, time to put together an amazing launch…

In the meantime here are a few things to wet your appetite…

 Dainese Mix

 

 

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1 comment:

MagicMark said...

Woohoo, I love Streetbike, and I love Dainese...all my leathers are Dainese but now I'll be able to spend even MORE money at Mucklow Hill! :-)

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